This handbook is to help printers print color-managed files using the latest quality control techniques. While this should be a top priority for printers, recent conferences indicate that they are more concerned that the industry is becoming a commodity with fewer and fewer experienced people and no real customer expectations for quality.

However, customers and the general public are sensitive to the quality of print, as exemplified by packaging. What the customer really wants is cross-media consistency. The problem, as we have found at the standards level, is that this goes even beyond historic process control (which is still not being generally properly done) up to visual image control, which is hard to contemplate much less to do. To do this, the standards community must continue to define “good.” We need to finalized the definition of good printing and how that relates to density, dot gain (TVI) and gray balance in ways that not only are embraced by all, but also lead the way to eventually defining “good imaging.”

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